Senseo Future Pack

As the Global Packaging Innovation manager at JDE I convinced the organisation that a future compacter Senseo pod, had to be backed up by a small compact pack that would convince consumers of it’s higher quality and make them feel proud. Since the packs became smaller, less foil was used per pod. The outer cases were significantly smaller. The saved material weight was used to create the protective inserts. Led the R&D team, facilitated brainstorms, connected R&D with engineering. Convincing mock-ups were created. In tests consumers loved the new future pack. Everybody started to believe. Launched in France.

Ti-Ora premium tea - New Zealand

Here I coached a packaging developer to take back control of a project that was not progressing. After a 1-on-1 deep dive, it was clear why the project was not moving forward. Technical and marketing discussions were taking place in the same meetings. Taken decisions were constantly doubted and re-challenged. So I structured the decision making, created and chaired weekly R&D team meetings. Got her prepared for stakeholder alignments. Everybody got on board and the project got back on track in no time.