I help Companies
to improve their Packaging
Which Consumers will love
as they can now contribute
to a sustainable Future
Innovations come alive
Senseo Future Pack
As the Global Packaging Innovation manager at JDE I convinced the organisation that a future compacter Senseo pod, had to be backed up by a small compact pack that would convince consumers of it’s higher quality and make them feel proud. Since the packs became smaller, less foil was used per pod. The outer cases were significantly smaller. The saved material weight was used to create the protective inserts. Led the R&D team, facilitated brainstorms, connected R&D with engineering. Convincing mock-ups were created. In tests consumers loved the new future pack. Everybody started to believe. Launched in France.
Ti-Ora premium tea - New Zealand
Here I coached a packaging developer to take back control of a project that was not progressing. After a 1-on-1 deep dive, it was clear why the project was not moving forward. Technical and marketing discussions were taking place in the same meetings. Taken decisions were constantly doubted and re-challenged. So I structured the decision making, created and chaired weekly R&D team meetings. Got her prepared for stakeholder alignments. Everybody got on board and the project got back on track in no time.
Services
Custom Packaging Innovation
I deep dive into your situation and identify what is needed. The support will be customised towards your specific need.
Creative Services
Sketches, Visuals, Presentations, Roadmaps, organising and facilitating Brainstorms, and creative Patent War Games
Project Lead
Lead your packaging innovation project. Take care of technical pre-feasibility, cost effectiveness, the consumer and business need.
Launched projects
BRAINSTORM VIDEO
About me
I am a creative enthusiast who loves to understand what a company needs and use co-creation sessions to find the needed short, mid and long term packaging solutions.
In the past 25 years I worked on a wide range of FMCG innovations together with marketing, consumer research and engineering. I understand what a business needs, what the consumer wants and what is technically feasible. This experience is what I use to make packaging innovations work at start-ups and corporates.
If you want to contribute and do what feels right,
feel free to reach out to me for a cup of coffee.
Creative regards,
K.C. (short for Kachung)
- Utrecht, Netherlands
- Europalaan 2C
Manmetkuif is located in Vechtclub XL a Creative Hub